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Synergy Sports - Sports Management Firm Reels in Top Clients

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From negotiating new contracts to coordinating successful marketing campaigns, Synergy Sports Management, LLC has focused on representing client athletes to the best of its ability since 1997. Proof of the company’s success lies in its client roster. Synergy represents such big-name athletes as Shaun Ellis of the New York Jets and Duce Staley of the Philadelphia Eagles.

Business Model
Synergy Sports Management is committed to serving every client from rookie to veteran athlete, regardless of status. Whether it is planning or responding to unexpected needs, Synergy knows that attention to detail is critical for its clients’ professional success.

Challenges
Michael West, Synergy Sports owner, realized the need to outsource his human resources responsibilities in order to maintain the company’s crucial attention-to-detail service. The slightest distraction can risk an athlete’s career and cost Synergy a key client. West needed a company that would relieve him of the HR distractions that kept him from focusing on his clients and their unpredictable schedules.

Solution: Administaff
Recalling his experience with Administaff at a previous job, West was confident that Administaff was just what Synergy Sports needed. “Outsourcing isn’t new to me,” West said. “I had been very pleased with Administaff in the past, so when Synergy decided to outsource, I went straight to Administaff without a single reservation.”

Once Synergy became an Administaff client, West saw just how much time he had been spending on HR that could have been devoted to working more closely with clients. “When you have to worry about all the little details that accompany hiring, firing, payroll and benefits, it adds up,” he said. “With Administaff, I now shift my focus to more important things such as providing cutting-edge resources to help our clients succeed at their professional sport.”

Administaff helps West in a number of ways, but the most important aspects of the relationship are the quality of benefits that Administaff provides to Synergy’s employees, and the much-needed break from administrative hassles.

“Being a sports representative is a demanding job,” West said. “Time is everything, and it can make or break a client relationship. The more time you have, the better. Administaff is invaluable, because it provides me with a precious resource – additional time to focus on clients.”

Another time-saver for West is Administaff ’s Employee Service CenterSM. By having online access to employees’ HR information, West can work on payroll anywhere, any time. “I travel a lot in my industry, and using the Employee Service Center to complete payroll is a lifesaver,” West said. “There is nothing like having that kind of convenience at your fingertips.”

“Outsourcing with Administaff just makes sense -- plain and simple,” West said. “If you want to keep your clients happy, you have to devote your complete attention to them. By teaming with Administaff, you can achieve that kind of focus without neglecting your HR responsibilities. I can’t think of a more sensible solution for small business owners!”


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