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Real-Life Success Stories
FreshSuccess - Company Broadens Administaff Relationship to Become Business Alliance
What do high-quality produce and new business development have in common? For FreshSuccess, the combination is becoming one of the nation’s more successful relationshipbuilding tools. The company designs, packages and delivers fresh gourmet food packages anywhere in the U.S. to help businesses engage customers and market themselves.
Business Model
Through a unique marketing strategy and communications platform, FreshSuccess has created a system that enables its clients to target and capture the attention of potentially valuable clients and customers.
Customers select fresh gourmet food packages to serve as ice-breakers to begin building business relationships. Orders can be customized right down to the packaging, and AllFresh Foods will even arrange to contact the sender with a reminder to follow-up with the customer once receipt of the package has been confirmed.
Challenges
Like many entrepreneurs, Mark Monro created his business out of a passion for doing good work. “I started my company with a vision to create a new dynamic industry, generate profits and help other businesses grow and retain customers—not to become an expert in human resources,” he says. “Because I believe so strongly in good alliances, I knew outsourcing would be an advantageous option for our company.”
Monro needed to be able to forge an alliance that would allow him, as a growing company, to market his products to potential clients, and the Web seemed the most logical place to do that.
Solution: Administaff
Monro selected Administaff for its outstanding services, including human resources management, payroll and quality employee benefits. In addition, Administaff offered the Employee Service Center and its eCommerce portal, My MarketPlace.
The Employee Service Center offers Monro and his employees access to information about Administaff ’s services and benefits around the clock. My MarketPlace is also available to Administaff clients and worksite employees and offers frequent special offers on business and consumer needs from nearly 40 alliance companies, including FreshSuccess.
Broadening the Administaff relationship to become an alliance company, as well as a client, enables FreshSuccess to be featured within My MarketPlace and to reach a very important target audience—the consumer.
“By promoting FreshSuccess on Administaff ’s My MarketPlace Web site within the Employee Service Center, we have increased revenue by adding a national customer base of Administaff clients and employees,” Monro says.
“We have increased efficiencies by focusing on our core competencies versus non-revenue producing activities, such as payroll, government compliance, employee issues and benefits management,” Monro says.
“As a business owner, I sleep better at night knowing that Administaff is there to assist in managing the liabilities associated with being an employer in this litigious society. After becoming a client, I am convinced that outsourcing to Administaff has been one of the best business decisions I have ever made.”
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