ADMINISTAFF ANNOUNCES PLANS TO OPEN OFFICES IN NEW YORK CITY
- New market will increase companys current
prospect base by more than 20%
HOUSTON, TX December 14, 1998
Administaff, Inc. (NYSE: ASF), a leading Professional Employer Organization
(PEO), today announced plans to expand into New York City in April
1999, thereby strengthening the companys leadership in the
fast-growing PEO industry.
The planned opening of two sales offices in
midtown Manhattan will increase Administaffs current prospect
base by 23 percent, or more than 97,000 small- to medium-sized businesses,
according to company estimates. In addition, the New York City offices
will expand Administaffs sales operations to include a total
of 15 markets. Together, those 15 markets represent more than 500,000
businesses and approximately 7.5 million worksite employees that
fit our target profile.
"New York City represents one of
the nations largest concentrations of small business prospects,
so this market presents Administaff with a tremendous growth opportunity,"
said Paul J. Sarvadi, Administaff president and chief executive
officer.
"Our entry into this market was
accelerated by at least a year due to the initial success of our
marketing alliance with American Express," Sarvadi added. "We
expect American Express strong position in New York City to
help us reach our prospect base more efficiently."
Under the terms of a marketing alliance announced
earlier this year, American Express is generating appointments with
small business customers that are good prospects for Administaffs
services.
In addition to the planned expansion into New
York City, Administaffs national presence includes sales offices
in Atlanta, Austin, Charlotte, Chicago, Dallas, Denver, Houston,
Los Angeles, Orlando, Phoenix, San Antonio, San Francisco, St. Louis,
and Washington, D.C.
Administaff is one of the nations leading
Professional Employer Organizations, providing small- to medium-sized
businesses with a comprehensive Personnel Management System that
includes benefits and payroll administration, medical and workers
compensation insurance programs, personnel records management, employer
liability management, employee recruiting and selection, performance
management, and training and development services. The company currently
has 22 offices in 14 major markets and serves clients and worksite
employees throughout the United States.
(NOTE: The statements contained in this press
release that are not historical facts are forward-looking statements
that involve a number of risks and uncertainties. Therefore, the
actual results of future events described in such forward-looking
statements could differ materially from those stated in such forward-looking
statements. Among the factors that could cause actual results to
differ materially are: (i) regulatory and tax developments; (ii)
changes in the companys direct costs and operating expenses;
(iii) the effectiveness of the companys sales and marketing
efforts, including its marketing agreement with American Express,
American Express ability to set qualified appointments and
the companys ability to convert those appointments into sales;
(iv) the estimated costs and effectiveness of capital projects and
investments in technology and infrastructure; (v) changes in the
competitive environment in the PEO industry; and (vi) the effectiveness
and estimated costs of the companys Year 2000 conversion and
contingency plans. These factors are described in further detail
in the companys filings with the Securities and Exchange Commission.)
|
|