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The Costco Connection - July 1999

Good Help, Few Hassles
Professional Employer Organizations Provide Workers - And More - For Small Businesses

By Alan S. Horowitz

Small-business owners know that growing their businesses usually means hiring employees. And hiring employees means doing tax withholding forms and payroll, setting up benefits and pension plans – and other headaches – all while trying to run the business. Instead of hiring employees, one answer may be to lease them from a professional employer organization (PEO). The workers are actually employed by the PEO, but work for the small business.
PEOs, which have been around since the 1970s, are really an upgraded version of the employee leasing industry. The emphasis, however, is on a long-term relationship versus temporary workers. The PEO industry refers to the relationship between it and its client companies as "co-employers."

Through a PEO, the small business outsources many of its human-resources functions. The PEO handles payroll, employee benefits, regulatory compliance, tax collection and payments, workers’ compensation and personnel management.

PEOs are not all alike. Some offer bare-bones services, such as health-care benefits and payroll processing, while others provide more extensive services, which might include recruitment and screening and a variety of training (leadership, safety). You can usually pick and choose which services you want and the services are sometimes included in the overall fee. According to the National Association of Professional Employer Organizations in Alexandria, Va., 2 million to 3 million Americans are currently co-employed with a PEO, and the industry is growing 20 to 30 percent per year. Companies in virtually every industry and geographic area are candidates for using a PEO. In terms of size, PEOs are best suited for companies with about five to 500 employees.

According to Louis Basso, president of The Alcott Group (a Costco member), some businesses are not well suited for using PEOs, however. These include seasonal businesses, whose employees generally do not receive much in the way of benefits; companies in financial trouble that might, for example, try to stretch their cash flow by not paying taxes on time; and companies that tend to not follow the letter of the law, such as not paying time-and-a-half for overtime work – PEOs are sticklers for following the rules.

Benefits
The benefits of PEOs can be significant. Stefan Cattaneo and Andrew Musci, owners of Altel Systems Inc., a Brewster, New York-based audiovisual contracting firm with 20 employees, signed up with the Alcott Group, a PEO in Farmingdale, New York, in 1991. Why? "It eliminated the burden of doing payroll every week," notes Cattaneo, a Costco member. "More important, it gave us the opportunity to give employees health benefit packages that a small company couldn’t offer."

It is hard to overestimate the value employees may place on benefits. John Anderson, owner of 35-employee Denver West Glass Inc., in Denver, Colorado, says he has an employee with serious vision impairment who requires $1,000 eyeglasses. Unable to afford such eyeglasses and lacking vision insurance, the employee bought cheaper eyeglasses that did not have the proper prescription. As a result, he suffered frequent headaches. When Denver West Glass signed up with Administaff, Inc. of Kingwood, Tx., employees received vision insurance and this employee was now able to afford eyeglasses wit the proper prescription. "His headaches went away," comments Anderson. "Talk about employee loyalty."

Costco member Jean Rice, president of Action Healthcare Management Services in Phoenix, an independent health-care management company, has been an Administaff client for three years. She likes the PEO relationship because it puts her human resources functions in the hands of a company that specializes in HR while allowing her to focus on her business. "It (the PEO relationship) lets me do what I need to do, which is selling and making sure my clients’ needs are met."

She deals with such professionals as physicians and nurses, and being competitive against larger companies requires her to offer extensive benefits packages. With her PEO, she can do this; without it, her company could not afford such benefits.

PEOs can afford to offer rich benefits packages to smaller businesses because of their economies of scale. Warnke Tools Industries Inc. of Oxford, Michigan, which is in the automotive tooling business, uses the services of The Vincam Group, which is part of ADP TotalSource, a PEO headquartered in Georgia. "They offer a 401(k), vision and dental insurance that we couldn’t offer as a small company," says President Bob Warnke.

Anderson, of Denver West Glass, says using a PEO helps with his employee relations. "Let’s say there’s an issue with insurance or garnishment or other personal issues with employees. These issues can be addressed through a separate entity (Administaff) and don’t affect my relationship with my employees."

PEOs also provide expertise small companies may not otherwise be able to afford. "We have, on staff, legal and medical benefits folks, and safety engineers," notes Thomas Hall, president of ADP TotalSource. "We have a critical mass so we can afford experts."

Last year, Warnke was faced with his first OSHA inspection in 22 years. He had Vincam send over someone knowledgeable in OSHA inspections to help him prepare for it.

A PEO may also help a business improve in certain areas, such as recruiting. "In recruiting," notes Paul Sarvadi, president and CEO of Administaff, "small businesses are not systematic and strategic enough. They typically do what’s urgent and can’t do what’s critically important for the long haul."

The same holds true for training. Sarvadi observes that small businesses often promote good employees to supervisory positions without giving them any training in being a supervisor. A PEO can bring professional skills to a company’s recruiting efforts while training new supervisors.

Cost
For their services, PEOs usually charge between 2 and 4 percent of payroll. Anderson considers this cost effective. "I have 35 employees and only on secretary. No one does payroll. I was able to eliminate an entire position from my structure (by using a PEO)," he says.

"They’ve (Alcott) saved us a tremendous amount of workload," says Cattaneo of Altel. "Before, payroll would take a whole day. Now we just send a fax and we have the checks the following day."

There are some potential downsides to using a PEO. Warnke says you have to be a watchdog because PEO costs may creep up over time. In fact, with any type of outsourcing arrangement, you should manage the relationship – and not just hand over responsibilities and assume everything is under control.

Admits Anderson, "You do give up some control." But he is comfortable with that: "To be able to turn over a whole arm of your company is refreshing."

He likes the absence of hassles, such as no longer worrying about getting out a weekly payroll.

A contract with a PEO usually runs one year, with renewals automatic, though either party can usually terminate the arrangement with a 30-day notice.

Is a PEO right for you? The best way to tell is to ask a few PEOs to make a presentation to explain their services and costs. Then compare these to what you are now doing. If you are efficient now, a PEO may not be warranted. But if human-resource issues such as recruitment, training and bookkeeping now get short shrift because your don’t have time for them, or if you cannot afford an adequate benefits package, a PEO is certainly worth considering. If you go with a PEO, be sure it is financially strong and offers the services you need.

"I’m surprised more people aren’t doing it (using PEOs), particularly smaller companies," says Cattaneo. "I think they’d really be doing themselves a favor if they’d check it out."

Alan Horowitz is a freelance business and technology writer based in Salt Lake City and the author of The Unofficial Guide to Hiring and Firing People (Macmillian).

Reprinted with permission of The Costco Connection